BEASTLY premieres TODAY at SM Cinema Megamall, Cebu & Baguio

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Viva International Pictures in cooperation with SM Cinema, Easy Rock and Love Radio will hold the special advance screenings of “Beastly” at SM Megamall Cinema 2, SM Cebu Cinema 1 and SM Baguio Cinema 2 today, April 19, 2011, at 7pm.
 
Seventeen year old Kyle (Alex Pettyfer) is the spoiled, shallow and incredibly popular prince of his high school kingdom.   Entirely captivated and empowered by his own physical appearance, Kyle foolishly chooses Kendra (Mary-Kate Olsen), a witch masquerading as a high school student, as his latest target for humiliation.  Unfazed by his cruel behavior, Kendra decides to teach him a lesson – she transforms him into someone as unattractive on the outside as he is on the inside.  Now he has one year to find someone who can see past the surface and love him, or he will remain “Beastly” forever.  His only hope, a quiet classmate he never noticed named Lindy (Vanessa Hudgens), may be his best chance to prove that love is never ugly.

Vanessa Hudgens (High School Musical) and Alex Pettyfer (I Am Number Four) star in Beastly for CBS Films, the film division within CBS Corporation (NYSE: CBS.A and CBS).  Mary Kate-Olsen (New York Minute), Peter Krause (“Parenthood”), LisaGay Hamilton (“Men of a Certain Age”) and Neil Patrick Harris (“How I Met Your Mother”) co-star.  Daniel Barnz (Phoebe In Wonderland) directed the project which will make its theatrical debut in the US, Canada and Puerto Rico on March 4, 2011.

Susan Cartsonis (No Reservations, What Women Want) produced through her company, Storefront Pictures.  Roz Weisberg is co-producer and Michael Flynn is executive producer.  In addition to his role as director, Barnz wrote the screenplay, which is based on the Alex Flinn novel of the same name.
Watch it best at the SM Cinemas and for a more convenient way of getting your tickets; experience the newest from SM Cinema – the CINEMOBILE: Your mobile, your movie ticket. Have your movie tickets delivered to your mobile phone only through www.smcinema.com.
Opening across SM Cinemas on April 23, “Beastly” is distributed by Viva International Pictures.
- a press release from SM CINEMA

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